Brand_Logos Computer Vision Project

Philip Hawkins

Updated 9 months ago

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views

61

downloads
Classes (75)
ATT
Acura
Adidas
Amazon
AmericanExpress
Apple Audi Behr
BenjaminMoore
BetMGM
Boost
BurgerKing
CBS
CapitalOne
Chase
Chevy
Chey
ChickFilA
ChickFilA_Text
Comcast
Delta
Dominos
DraftKings
Dupixent
Expedia
Fanduel
Farmers
Ford
Ford_Mustang
Genesis
H_R_Block
HomeDepot
Honda Hyundai
Infiniti
KFC
Kia
Lexus
LibertyMutual
Line
Lowes
Macys
McDonalds
Misc
MuscleMilk
Must
NBA
NBC
NFL
Nationwide
Netflix
Nissan
Paramount
Peacock
Pfizer
Pfizer_Prevnar
PizzaHut
Shipt
Spectrum
StateFarm
Subaru
Subway
TMobile Target Toyota
TurboTax
USCellular
Univision
VW
Verizon
Walmart
Wendys
Word
Word_Stack
Youtube

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Description

Here are a few use cases for this project:

  1. Brand Impact Studies: Using the model, companies, and researchers can track the exposure of a brand's logo in various visual content (like videos, photos, social media) across the Internet. This can help monitor brand visibility and measure the impact of marketing campaigns.

  2. Copyright Infringement Detection: Companies can use this model to find out if their brand logos are being used without permission or inappropriately in various digital media across the Internet, helping with the enforcement of trademark rights.

  3. Ad Monitoring and Insights: It can be employed by marketing teams and advertisers to analyze the exposure of competing brands in advertising content across multiple media channels, deriving insights about market presence and competitive strategy.

  4. Traffic Analysis for Outdoor Advertising: This computer vision model could be used by outdoor advertising companies or businesses to monitor the frequency of various brand logos appearing in vehicle and pedestrian traffic, giving an indication of brand popularity and viewership metrics.

  5. Customer Behavior Analysis: Retail businesses can apply the model in-store to identify the logos on customer's clothing or accessories. This could offer insights about customer preferences and behaviors, enabling more tailored marketing efforts.

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Cite This Project

LICENSE
CC BY 4.0

If you use this dataset in a research paper, please cite it using the following BibTeX:

                        @misc{
                            brand_logos_dataset,
                            title = { Brand_Logos Dataset },
                            type = { Open Source Dataset },
                            author = { Philip Hawkins },
                            howpublished = { \url{ https://universe.roboflow.com/philip-hawkins-zadu0/brand_logos } },
                            url = { https://universe.roboflow.com/philip-hawkins-zadu0/brand_logos },
                            journal = { Roboflow Universe },
                            publisher = { Roboflow },
                            year = { 2024 },
                            month = { mar },
                            note = { visited on 2024-12-22 },
                            }