Fabian Kraus


Object Detection

Logo_detection_V1 Computer Vision Project


7794 images
Explore Dataset

Here are a few use cases for this project:

  1. Retail Market Analysis: This model could be utilized in retail market research to analyze customer preference and brand interaction. Cameras in shopping malls or stores could identify frequency of instances where a consumer is wearing/using a certain brand, providing insights on brand popularity and consumer loyalty.

  2. Sports Sponsorship Evaluation: During televised sports events, this model could track how often logos of different brands (sponsors) are displayed. These insights would be valuable to advertising and marketing teams to evaluate sponsorship impact and return on investments.

  3. Social Media Marketing: Companies can use this model to analyze social media images, tracking the presence and prominence of their logos or rival brands in user-generated content. This could help gauge brand visibility, influencers' impact, and effectiveness of marketing campaigns.

  4. Counterfeit Detection: Companies could use it to scan online marketplaces for products with their logo, helping identify counterfeits or unauthorized sales. This can lead to increased brand protection and revenue.

  5. Shopping Experience Personalization: Online retailers or AI recommender systems can use this model to recognize users' brand preferences from their uploaded images, and in return provide a more personalized shopping experience or product recommendations.

Cite this Project

If you use this dataset in a research paper, please cite it using the following BibTeX:

@misc{ logo_detection_v1_dataset,
    title = { Logo_detection_V1 Dataset },
    type = { Open Source Dataset },
    author = { Fabian Kraus },
    howpublished = { \url{ https://universe.roboflow.com/fabian-kraus/logo_detection_v1 } },
    url = { https://universe.roboflow.com/fabian-kraus/logo_detection_v1 },
    journal = { Roboflow Universe },
    publisher = { Roboflow },
    year = { 2021 },
    month = { nov },
    note = { visited on 2023-12-05 },

Find utilities and guides to help you start using the Logo_detection_V1 project in your project.


Fabian Kraus

Last Updated

2 years ago

Project Type

Object Detection




Nike, Puma, Ralph Lauren Corporation, Starbucks, The North Face, Under Armour

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CC BY 4.0